Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.
There are very few leaders, products, or companies that create movements. Very few leaders that inspire loyalty, not just a single transaction. Very few leaders that motivate their followers and employees to stick with them through thick or thin.
Think of leaders like Martin Luther King Jr. Or companies like Apple, Southwest Airlines, or Harley Davidson. These leaders and companies started movements. They have incredibly loyal followers and customers.
What is it that separates them from the rest? It’s that these leaders, products, and companies start with WHY.