Many employees go to work to do their job and earn their take-home pay. How do employees feel beyond this point? What is the work experience like? Do they feel their job adds value to life? All of these factors are highly important to determining success.
Mission-driven leaders ingrain the “why” and “how” of an organization’s existence beyond the mere “what” of providing a product. They assist with aligning team and individual employee to-dos with the mission, and the mission may have several interpretations among employees. Connection to the mission is commonly linked to why any given employee wanted to work for the company in the first place. Nurture those reasons and unite them with the company mission.
Optimize and expand your approaches to mission-driven leadership too. When employees get asked to describe what they’re paid to do, are they giving statements that support and define the mission or checking off a to-do list? Try these approaches:
- Ask this question: How have you seen the company mission in action lately? Toss this into conversation as you engage with employees.
- Conduct a survey of customers asking a series of questions about what they think the company mission is and how it reflects on the company. Their answers will inform how your brand is perceived and changes the company must address.
- Remember that your business and marketing strategies directly impact your brand and affect the mission. If a new partnership is taking place, how does the affect the mission? Every year you revise your strategies, look at your mission.
- Make learning about the mission and discussing ways to implement it as a part of one’s everyday a necessary aspect of onboarding new employees.
To move forward with creating the right mission and enforcing it appropriately, consider strategic alignment over business strategy. Start with an accessible and clear mission — the practical reason for the company’s existence comes second to how, what and when. Mission brings clarity, awareness, engagement, innovation, improvement and achievement.
What are the “world-class services” you promise to gift to your consumer? Knowing the mission drives leaders to prioritize what matters most to customers and employees to better the company and its services and direct the business toward longevity and success. Measurement itself doesn’t improve engagement — mission is managed and grown by people. When all the elements come together, a mission-driven company steers itself toward success and a brighter future for all. – William Craig